Sunday, August 31, 2008

How To Choose The Best Spa Equipment


With the state of the current economy making decisions on which equipment to purchase is becoming increasingly difficult.

There are five main points to consider when selecting equipment:

Company Creditability
Maintenance
Customer Service
Durability
Warranty

Many spa owners seem to have eyes that are bigger than their wallets. They are so excited about designing the spa that proper equipment planning is neglected. Time and time again I have experienced this, spas opening and closing down within three years. Much of this has to do with lack of planning and investing "too much" in unnecessary equipment.

Every spa should cover the basics but also have a means of differentiating from the competition. Once you've decided on the type of spa programs, you should then decide on the menu of services and the price range you are working in.

You should always have the basics like a steamer and mag lamp and this is often where multi-functional machines are great. They cover the basics well and can help you deliver more variety in your service offering and therefore carve out a more extensive service menu. This will help you attract additional clients looking for high performance services. Your multi function unit should always include high frequency, galvanic, vacuum spray and rotary brush functions.

Get advice from people who have done it already. Our company President owned and operated a spa before going into equipment manufacturing - ask your vendors and other spa owners, even look to get advice from Spa consultants.

Try to experience the equipment for yourself. Attend a class to experience the equipment first before you buy. Ask the vendors for referrals on equipment.

Find out if training is included with the equipment purchase and always compare the costs with what you like verses what you can afford.

Also remember, less expensive equipment from a less well-known brand probably won't last as long and will have to be replaced sooner than more expensive equipment.

Saturday, August 23, 2008

Amazing Story

This is an amazing story! If you ever had a question on the quality of product and integrity of this company, this should answer all your questions...



Click on this link for the full story.

http://www.skinforlife.com/blog/?q=node/10

Friday, August 22, 2008

Microdermabrasion Workshop Aug.29th

Last minute notice!

I will be in Virginia Beach on August 29th to do a Microdermabrasion class for a motivated group of students. If you are interested in learning more about Microdermabrasion and our versatile and powerful Nue Skin 100 micro machine drop me an email and I will send out a special invite to this event. This is a private event and only a few spots are available.

Have a great weekend!!!

Saturday, August 16, 2008

IMAGE Skincare News!




AUGUST SPECIAL

· Balancing Anti-Oxidant Serum: buy 6 get 1 free

· Orders over $500 will receive a complimentary Body Bronzing Crème and 1 Image Magazine (each item, while supplies last)

· Body Spa Summer Special: Facial Bronzer, Body Bronzer and Body Exfoliating Scrub are buy 1 get 1 half off (end of August or while supplies last)

**Discounted rates on expedited shipping are only good through the end of August.**

I

SCHEDULE OF EVENTS

10-11

Advanced Microdermabrasion & Dual Peel Two Day Class

Elite Esthetics Shawnee, KS

11

Cookbook Class

Evergreen & Denver CO

11

Paramedical

Elite Esthetics Shawnee, KS

11

Product Knowledge; Pigmentation and peeling Fitzpatrick 4+

Scottsdale AZ

16th-17th

Face and Body

San Francisco, CA

18

Product Knowledge

Dallas, TX

18

Chemical Peels 101

Image Aesthetic Institute-West Palm Beach, FL

25

Product Knowledge

& Intro to Ultrasonic Treatments

Career Training Solutions, Fredericksburg, VA

25

Chemical Peel Class

Evergreen & Denver, CO

IMAGE ADVERTISING

Image is now advertising in three industry leading publications-American Spa, Skin Inc, and Les Nouvelles Esthetiques & Spa-and we want to encourage everyone to subscribe to each magazine. Many industry-related publications are free to professionals and sign up is as simple as logging on to their website.

Thursday, August 14, 2008

The Esthetic Benefits of Oxygen Skin Care


Skin for Life micro oxygen infused system
skin for life continues to advance our technology through our equipment + skin care products. our micro oxygen infusion system provides optimal results combined with oxygen concentrate + LSS skin for life uses active ingredients that convert various peroxides + free radicals into oxygen + water to enhance + correct skin conditions: aging + lightening + acne + rosacea.

www.skinforlife.com

$995.00 ea.


The Esthetic Benefits of Oxygen Skin Care

by: Craig Wenborg, MD
From the April 2006 issue of Skin Inc. Magazine.

The esthetic industry constantly is exploring new ways to change the structure and appearance of the skin. Oxygen is one of the latest contributions to the field. Modern technology has eliminated many of the inconveniences associated with providing this type of service in a spa setting.
The history of oxygen skin care began with its topical application to hasten the healing of burns. In hospital environments, pressurized oxygen in tanks is utilized. The disadvantages of this delivery method within a spa are obvious; the tanks require refilling and pose a potential fire hazard.
Oxygen skin care is based on the premise that stable natural oxygen increases skin cell metabolism. All cells require natural oxygen, which consists of two atoms bound together by a stable covalent—or chemical—bond. This is not to be confused with unstable forms of oxygen, which are known as free radicals.
The most common free radical is a single oxygen atom. These atoms are unstable, due to unpaired electrons in their outer shell. Free radicals react readily in a chemical process called oxidation. Cell membranes are the most vulnerable to this type of damage, which can be neutralized by the benefits of antioxidant nutrients.

Delivery methods
Early practitioners utilized dry oxygen application techniques—clients wore a face mask or inhaled oxygen. It soon was determined, however, that applying oxygen in conjunction with a liquid solution—commonly referred to as serums or hydrosols—offers several advantages. First, the chemistry of the liquid can be used as a healing tool. In addition, the substance is effective as a coupling medium for transferring one product to another location. In this case, liquid solutions carry oxygen directly into the epidermis.
Due to their disbursement capabilities, reasonable cost and easy clean-up features, nebulizers are the preferred application vehicle for administering oxygen skin care. The sole purpose of these plastic or glass devices is to create a mist of fine particulate solution, so the more consistent the particulate size, the better the infusion.

Plants and peptides
Plants have a long history of providing multiple topical skin care benefits. Naturally occurring groups of phytochemicals promote skin health by alleviating inflammation, neutralizing free radicals, toning blood vessels, improving circulation and cell membrane function, and reducing bacteria levels. The synergistic effect of topical oxygen combined with the multiple compounds found in plant-based hydrosol solutions provide a balanced natural approach to promoting optimum skin function.
New to the science of skin care are peptides, which are sequences of amino acids—the building blocks of protein. A number of these peptides are of interest in the field of anti-aging. Peptides have been shown to be effective in reducing fine lines and wrinkles. Anti-aging oxygen skin care hydrosols consist of a mixture of plants and peptides—the best of nature and science.

The art of application
In oxygen skin care, there are several factors that affect the art of application. The first of these is the amount of time that oxygen remains on the epidermis. The longer the contact with the desired area of the skin, the more optimal the outcome. The liquid flow rate must be precise enough so as to avoid overflooding the skin. When administered in the proper amounts, oxygen and liquid solutions can be applied to the targeted section for an extended duration and with better results.
The second factor is referred to as etching, which is the process of working a given line or wrinkle in order to flatten it. This is accomplished through longer oxygen contact time in which the skin’s metabolism can be stimulated to achieve an enhanced effect.

The proper equipment
Oxygen concentrators produce the substance in a natural form by drawing it from room air, which consists of 21% oxygen, 5% inert gas and 74% nitrogen. A properly operating concentrator will deliver 95% oxygen.
Ordinary oxygen concentrators are designed to produce a sufficient amount for a single user to inhale within a home environment. These types of concentrators do not have the performance capabilities to be used in providing modern oxygen skin care. The ones that are utilized in esthetic services extract oxygen, filter particulates, and reduce or eliminate a wide variety of indoor air pollutants.
Estheticians or spa owners who are looking to purchase an oxygen machine for use in their skin care practice should keep the following criteria in mind in order to select a device that will last them the length of their career.

1. As stated previously, a well-functioning machine will produce 95% oxygen. This percentage is critical, because the higher the outflow concentration, the better the results. An important consideration involves individual state rules and regulations. Some states will not allow the use of 100% USP (U.S. Pharmacopeia) tanked oxygen in esthetics. Be sure to check with your state board to see what is allowed in the state that you practice.

2. Outflow pressure is what drives the application of oxygen. In order for the applicator—or nebulizer—to work properly, at least 25 pounds of pressure is required. An ordinary concentrator will deliver only 12 pounds of pressure. An inadequate amount will yield a poor outcome.

3. Keep in mind that volume is not necessarily important in oxygen skin care. Only a small amount of oxygen can be pushed through a nebulizer. Consequently, machines that offer the largest outflow rating may not be the most cost-effective options.

4. Noise—or the lack thereof—is a key consideration for both the esthetician and the client. A loud oxygen machine in your treatment room will create a distraction for you and your clientele for many years to come. (END HANGING NUMBERS)

Economics of oxygen skin care
Oxygen skin care can be marketed to a spa’s clientele as a stand-alone service or as one component in a package of multiple procedures. Get creative, and come up with some enticingly named hydrosol formulations to add to your menu, such as “Anti-aging Wonder,” “Fiji Floral Collection” or “Hawaiian Healing.” A brief description of these available options will enable clients to determine their application solution of choice.
Anti-aging oxygen skin care, in which plant- and peptide-based hydrosols are used, is especially popular. The client receives a topical application with a 21-day supply of nutritional supplements. When the supply runs out, the individual returns for a new box of nutrients, as well as an examination and a progress report. In my practice, I see many clients who come to me on this schedule for their regular skin care needs. I bundle the two procedures into one fee, which would be lower than if each component were to be purchased individually.
The medical spa side of oxygen skin care involves treating skin conditions that have been diagnosed by a dermatologist. Hydrosols blended from plants provide anti-inflammatory properties. In this case, the client would return for treatment on a prescribed basis, and a fee for each service would be determined.
Clients who receive exfoliation treatments at your spa will benefit from oxygen skin care at the conclusion of their procedures. Hydrosols containing replenishing properties work to calm the skin, reduce inflammation and tone blood vessels. Combine the billing of all services into a set fee for these clients.

Dollars and sense
The business side of oxygen skin care involves the cost of liquid solutions (averaging $3 per treatment), time spent (average of 10 minutes per treatment) and the financial return on each treatment (based on the fee charged). As a stand-alone procedure, a $50 treatment nets a profit of $47. Time spent is returned at almost $5 per minute. When combined with consumable products and other spa services, this revenue can be enhanced significantly.
Topical oxygen skin care is a new noninvasive spa service that delivers high levels of client satisfaction, as well as significant repeat business. As an esthetician or spa owner, it could be an investment that pays off long term with substantial financial returns.

Friday, August 8, 2008

IMAGE NEWS

AUGUST SPECIAL

· Balancing Anti-Oxidant Serum: buy 6 get 1 free

· Orders over $500 will receive a complimentary Body Bronzing Crème and 1 Image Magazine (each item, while supplies last)

· Body Spa Summer Special: Facial Bronzer, Body Bronzer and Body Exfoliating Scrub are buy 1 get 1 half off (while supplies last)

NEW MARKETING/ADVERTISING

Image is proud to announce a new marketing agreement with Les Nouvelles Esthetiques & Spa magazine beginning this fall. Each month the magazine will feature a full-page color ad dedicated to Image. The magazine will publish our training schedule, as well as highlighting Image with product features and editorials. This is a respected publication in the industry and will be an excellent marketing tool for branding. We will let you know our debut date as soon as it is finalized.

EXPEDITED SHIPMENTS

We are pleased to offer expedited shipping services to those customers who wish to receive their product faster than ground service allows, however we must uphold certain guidelines in fairness to all customers. Any order placed for expedited shipment must be received at corporate before 1 p.m. EST to go out the same business day-please be mindful of this if you live in another time zone. Depending on the volume of orders that need to go out for shipment, there are days when expedited orders placed after the cut-off time are still able to ship out, but this is not the standard.

Friday, August 1, 2008

August Specials from IMAGE Skincare

· Balancing Anti-Oxidant Serum: buy 6 get 1 free

· Orders over $500 will receive a complimentary Body Bronzing Crème and 1 Image Magazine (each item, while supplies last)

· Body Spa Summer Special: Facial Bronzer, Body Bronzer and Body Exfoliating Scrub are buy 1 get 1 half off (while supplies last)